UK support for 2012 London Olympics grows

Blackleaf · UK support for 2012 London Olympics grows

UK Support for the London 2012 Games Continues to Grow

London 2012, 4 July 2006

The world's best stadium will be completed in 2011

One year on and support for the Games is higher than ever, according to Sports Marketing Surveys, the company that conducted research immediately after the announcement in Singapore last year and again just two weeks ago.

In 2005, the research indicated 53% of people felt that hosting the Games in 2012 would positively transform British sport and 33% of people felt that hosting the Games would encourage children to do more sport in the next 12 months.

In this year's research, 59% of people questioned believe that winning the Olympic and Paralympic Games is already encouraging children to play more sport.

"The vision we took to Singapore was to reach young people all around the world, to connect them with the inspirational power of the Games so they are inspired to choose sport," said London 2012 Organising Committee Chief Executive Paul Deighton. "It is encouraging that people believe this is already happening. We hope to see more and more children being inspired to choose sport as we move towards 2012."

The current research also showed a strong belief that the London 2012 Games would have an impact across the whole of the UK with 81% of respondents agreeing with this statement.

"While London is hosting the Olympic and Paralympic Games in 2012, these Games are for the whole of the UK," said Deighton. "The London 2012 Roadshow that will be traveling around the UK in July will help to reinforce this message and show people in all nations and regions how they can become part of 2012 and really benefit from the Games."

The survey also showed a widespread belief that businesses will benefit from the Games, with 91% of people agreeing that many companies and brands will want to sponsor the Games. This is very much reflected in the strong interest that London 2012 has already received from companies about the business opportunities and benefits that partnering the Games can offer.

CEO of London 2012 Paul Deighton said, "Just one year on from winning the bid to host the 2012 Games, it is great to learn that people share the view that the Games are for everyone and that specific groups such as children are already being inspired to get more involved in sport. This definitely fits with the reactions I get from people around the country who are overwhelmingly positive and enthusiastic about how the Games can be a real catalyst for change."

britainusa.com

Morph

funny i thought everyone had forgotten about it Cool

SLG

I'd forgotten all about it. I'm sure it's just a matter of time before the issue of the merged football teams comes back though.

Morph

I cant imagine it will take long, although the way the Lothian Question is being banded about in England i wouldnt be suprised that if it did happen the English would moan if a Scots person was in charge if the team

SLG

I'm sure they would moan if there were any Scots involved at all. I really doubt it will happen now though. The English were right behind joint team beforehand, but after all the recent world cup stuff, I doubt that will be the case now. The only way I can see that there will be a home team at the London Olympics is if there is an independent English Olympic team.